barbie

Mob Scene will retain its leadership team under co-founder and CEO Tom Grane

From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but also sparked widespread conversations

‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say industry watchers

Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to establish clear guidelines to ensure...

With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy