Tags STORY
Marketing Moments
What’s making OOH out of the world?

‘Barbenhiemer’ innovations, the power of AI and creative conversations are inspiring brands to explore the potential of the medium, say....

By Tanzila Shaikh

Marketing Moments
Can Generative AI put celeb consent & brand value at...

Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to....

By Shantanu David

Marketing Moments
Brands in the Barbie world: Will the film's pink blitz...

With several big brands hopping onto the Barbie bandwagon, experts share their take on the film's unique marketing strategy

By Nilanjana Basu