According to latest MPA report advertising-led models are expected for over 70% of incremental revenue growth over the decade.
Elara Capital flags pressure on broadcasters, theatres, and mid-sized OTT players as consolidation accelerates
JioHotstar likely to be a major driver of this expansion, attracting subscribers with its vast film library and premium sports content, claims the latest EY...
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while others suggesting the platform will...
The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now
Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy ZEE5 India has elevated Manish Kalra to...
The gamified video ecosystem is designed to reward consumers for viewing content on the platform Mzaalo, a blockchain-based Video Streaming application, has announced the launch...