Tags STORY
Marketing Moments
ASCI and DoCA consult with stakeholders over surrogate ads

The consultation focussed on industry stakeholders operating in categories whose advertising is restricted, such as alcohol, tobacco, and gambling

By Team PITCH

Marketing Moments
Fraud, Ethics, and Vernacular Challenges: The Problematic State of Digital...

Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance

By Ritika Raj

Marketing Moments
ASCI launches guidelines to prevent misuse of brand extensions as...

These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code

By Team PITCH

Marketing Moments
Establishing a culture of responsibility within the digital advertising community

With close to one-fourth of brand-influencer collaboration called out for violation, we look at how brands and influencers can cultivate....

By Simran Sabherwal

Pitch Feature
Unmasking Surrogate Advertising: Celebrities, Loopholes, and Battle for Ethical Visibility

Beyond the Glitz and Glam: Navigating the Shadows of Surrogate Advertising, Celebrity Accountability, and the Ongoing Struggle for Ethical Brand....

By Ritika Raj

Marketing Moments
How healthcare brands can recover from the ad violation malady

21 percent of healthcare brands were violators in H1 of 2023-24, according to ASCI's report. Brand experts suggest how the....

By Team PITCH

Marketing Moments
Lost in translation? The curious case of agencies and ASCI...

The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines

By Tanzila Shaikh

Marketing Moments
Advertising is about reaching consumers through credibility: Rohit Jawa

The CEO & MD of HUL was addressing the ASCI conference in Mumbai

By Team PITCH

Marketing Moments
ASCI introduces guidelines for ads on charitable causes

The regulator body has said these ads must avoid using images or themes that cause unjustified distress to consumers

By Team PITCH

Marketing Moments
ASCI’s strike on ‘dark patterns’ lead to brighter days for...

Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies

By Tanzila Shaikh