asci

ASCI's annual complaints report points to persistent issues around non-disclosure of paid partnerships and promotional content for prohibited products

With big brands like McDonald's, Burger King, Domino's and even Gauri Khan's Torii restaurant being accused of using fake paneer, legal experts dish out advice...

Influencer marketing needs to clean up its act before stricter regulations make non-compliance too costly to ignore, say experts

ASCI’s advisory follows a surge in complaints, with 60 cases flagged over the past week alone for undisclosed brand partnerships

With regulators like ASCI and SEBI pushing for transparency across the influencer ecosystem, creators have acknowledged the pitfalls of doling out misleading advice

The CEO of IOAA, Praveen Vadhera discussed ‘all things outdoors’ with e4m, highlighting Roadstar, the Ghatkopar incident and illegal betting ads

Sinha, who currently the Vice Chairperson of ASCI, will be elected during ASCI’s AGM to be held on September 4

Many of the major players in India’s e-commerce industry were found to be indulging in deceptive practices with healthtech, travel and fintech being the biggest...

The two complaints were initiated by the council on a suo moto basis where the operators were alleged to jack up food prices during the...

As the SDC mandate comes into effect today onwards, the industry believe there will be no change in the course of business thanks to big...

The thought is in the right direction, but the mandate isn't, say digital experts who note that self-declaration will be difficult given the massive number...

According to an ASCI data for 2023-24, a staggering 99% of influencer advertisements were found to be in violation of guidelines

According to ASCI's Annual Complaints Report, baby care emerged as a new contender in the top violators category with influencer promotions contributing to 81% of...

The consultation focussed on industry stakeholders operating in categories whose advertising is restricted, such as alcohol, tobacco, and gambling

Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance

These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code

With close to one-fourth of brand-influencer collaboration called out for violation, we look at how brands and influencers can cultivate a responsible advertising ecosystem

Beyond the Glitz and Glam: Navigating the Shadows of Surrogate Advertising, Celebrity Accountability, and the Ongoing Struggle for Ethical Brand Presence

21 percent of healthcare brands were violators in H1 of 2023-24, according to ASCI's report. Brand experts suggest how the sector can mitigate this

The sheer number of ad violations begs the question of whether agencies are having trouble interpreting the advertising body's guidelines

The CEO & MD of HUL was addressing the ASCI conference in Mumbai

The regulator body has said these ads must avoid using images or themes that cause unjustified distress to consumers

Industry watchers share their take on the recent guidelines by ASCI and DOCA against unfair business practices by ecomm companies

Forms multi-stakeholder task force along with DoCA to examine these issues

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their...

The brands have been accused of alluding to banned products in their advertisements The Advertising Standards Council of India (ASCI) has banned 12 liquor companies...

After Marico filed two complaints, challenging Dabur Honey's claims that it passed NMR tests for purity, Dabur reportedly has also filed a complaint against its...

All such advertisements must carry a mandatory warning message, the guidelines have said The Ministry of Information and Broadcasting (MIB) has issued an advisory directing...

About 70% of the respondents said they trust advertisements which are endorsed by celebrities A study commissioned by the Advertising Standards Council of India (ASCI)...

The rapid growth, and the real danger of the negative impacts of RMG advertisements, prompted ASCI to develop advertising guidelines to ensure users are aware...

ASCI has also upheld misleading ad claims made on various digital platforms In August and September 2020, the Advertising Standards Council of India (ASCI) looked...

Complaints against eight such advertisements have been registered over the past one month The Advertising Standards Council of India (ASCI) has, for the past few...

ASCI had issued a notice, asking the brand to substantiate the claims. But Kent has decided to withdraw the claim from their ads instead Kent...

Industry watchers note that the new rulings, if implemented fairly, could go a long way in facilitating fair and credible financial advertising The Insurance Regulatory...

The Advertising Standards Council of India (ASCI) is the self-regulatory, voluntary organization of the advertising industry in India. Rohit Gupta, chairman, ASCI, talks to pitch...

At the board meeting of The Advertising Standards Council of India (ASCI) held today, Mr. D. Shivakumar, Group Executive President, Corporate Strategy at...