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We look at a few of this week's brand spots that caught our eye - from fizzy punches and office sneakers to unexpected nostalgia and...
With Bachchan as narrator and anchor, the film starts with a thought of making Indian values go viral through food
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Speaking at the inaugural edition of WAVES 2025, Ambani laid out a four-part strategy to take Indian entertainment global
The week saw everything, from heartwarming storytelling to quirky experiments that either win us over or make us hit the skip button faster than ever
Saibal Biswas, SVP-Head of Marketing, PR, and Partnership, MediBuddy, talks about marketing in healthcare space, how the brand uses influencers & why Amitabh Bachchan is...
Neha Rao, Vice President – Marketing, Bikaji shares how the company is leveraging gratification to engage consumers, capitalizing on Amitabh Bachchan's presence and more
As the iconic actor turns 82 today, we take a trip down his journey in the advertising world
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Industry observers share that while KBC remains a high-impact show with Amitabh Bachchan's strong mass appeal, some advertisers may wait for more data before getting...
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The promo video for ICC Men’s T20 World Cup 2024 channels Bachchan's character from the movie Kalki 2898 AD
Shah Rukh Khan and Amitabh Bachchan are promoting Everest Pav Bhaji Masala
The partnership is for a period of two years
From BPL to Everest, how Amitabh Bachchan became the compelling voice that lent gravitas to brands
Brand ambassadors, Amitabh Bachchan, Jaya Bachchan, Katrina Kaif, Prabhu Ganesan, Akkineni Nagarjuna and Manju Warrier portray key roles in the ad Kalyan Jewellers, one of...
Sr. Bachchan urges consumers to opt for the correct roof waterproofing technique for a lasting impact Dr. Fixit, from the house of Pidilite, today...
The brand has allocated Rs 16 crore for advertising in this financial year FirstCry, the online store for baby and kids’ products, has doubled its...
A conversational video between Mrs. Birla and Mr. Bachchan sought to address various aspects surrounding mental health in India Taking cognizance of the...
MS Dhoni is India’s Most Innovative; Saina Nehwal is India’s Most Reliable & Vikrant Massey is India’s Most Progressive according to the report The Indian...
In a film conceptualised and virtually directed by Prasoon Pandey, the Indian Film Industry pledges to support and sustain over One lakh daily wage earners...
IDFC FIRST Bank today announced the signing of India’s most iconic personality, Mr. Amitabh Bachchan, as its first ever brand ambassador. Mr. Bachchan is a...
Mankind Pharma introduces its new product to prevent constipation Ayurvedic-based formulation, KABZEND is available in trendy 50g bottle packaging at Rs.50/- Mankind Pharma,...
Ventures into the Wires and Cables segment SYSKA Group, a home grown brand has entered the Wires and Cables segment in...
Tata Sky’s latest high decibel ATL campaign this season, highlights its multiple entertainment offerings with two versions – one featuring Amitabh Bachchan and the other...
Dr.Fixit, from the house of Pidilite, unveiled its new TVC campaign featuring legendary actor Amitabh Bachchan. The TVC aims to create awareness among home owners...