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Marketing Moments
Big tech tie-ups: A new digital ad landscape in the...

Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open....

By Shantanu David

Marketing Moments
After Netflix, Amazon Prime Video also rolls out AvoD model

The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now

By Team PITCH

Marketing Moments
MX Player looking for funds now?

With the Amazon acquisition deal falling through, the Times Internet OTT platform is exploring ways to raise funds, say sources

By Team PITCH

Marketing Moments
Amazon Prime Video Announces Content Slate of Series, Movies and...

Announces new multi-year licensing deals and co-productions with major Indian film studios

By Team PITCH

Marketing Moments
OTT & TV set for complementary growth in India, say...

The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital....

By Javed Farooqui

Marketing Moments
2020: The year OTT went mainstream

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT....

By Javed Farooqui

Marketing Moments
Amazon Prime Video (OTT service) redefines marketing strategies with Mirzapur...

Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the....

By Team PITCH

Marketing Moments
Amazon Prime Video’s thriller-drama ‘The Wilds’ will have hell unleash...

Spanning 10 episodes, Amazon Prime Video’s First YA series is now to stream exclusively on the service

By Team PITCH

Marketing Moments
OTT giants expected to spend Rs 2824.9 cr on original...

Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT....

By Team PITCH

Marketing Moments
Amazon Prime Video eyes OTT dominance with aggressive original content...

The line-up is in addition to the platform's foray into live sports....

By Javed Farooqui