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Marketing Moments
Will IPL 2024 score bigger ad numbers than last 2...

Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not....

By Aditi Gupta

Marketing Moments
TV advertising in 2020: 10 out of top 20 brands...

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise....

By Team PITCH

Marketing Moments
Media industry to hit Rs 1200-1400 bn revenue by FY25:...

At the recent 'VIBES 3.0-The Everywhere Content' conference hosted by Elara Capital, the panelist delved into emerging trends across media....

By Team PITCH