advertising-revenue

Zee5 posted a 45% year-on-year rise in revenue for the nine-month period, reaching Rs 1,018.8 crore

According to latest MPA report advertising-led models are expected for over 70% of incremental revenue growth over the decade.

Experienced sales leader to drive advertising revenue and strengthen commercial growth at the communication platform

New projections indicate robust growth ahead for video, digital and emerging entertainment segments as consumption patterns evolve

From clicks to conversions, retail media rewrote how Indian brands link advertising to real sales

Subscription Surge and Lower Marketing Spend Drive Strong Financial Turnaround

While revenue numbers for print have bounced back to pre-COVID levels, experts point out that its share of the overall AdEx at 19% in 2024...

Marked by substantial revenue growth and strategic advancements across its platforms, Meta continues to be an indispensable partner for brands

According to the media company, in FY24, its ad revenue for the entertainment segment was flat as the business reduced original programming hours due to...

Pegged at around Rs 2,000 cr each for TV & digital, industry observers say this IPL’s advertising revenue may not be able to meet the...

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership...

At the recent 'VIBES 3.0-The Everywhere Content' conference hosted by Elara Capital, the panelist delved into emerging trends across media in advertising Digital is likely...