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Marketing Moments
Troll-proof: How should brands approach social media backlash without sullying...

Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020....

By Misbaah Mansuri

Marketing Moments
Kia unveils new logo and global brand slogan to signify...

The new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry Kia has revealed its....

By Team PITCH

Marketing Moments
Forever New ropes in Diana Penty as brand ambassador

In the new campaign ‘Celebrate Life’, Diana Penty is seen lounging in different parts of her home styled in Forever....

By Team PITCH

Marketing Moments
Kerala actor Anoop Menon fined for ‘false hair growth promise’...

The medical store where the complainant purchased the cream from has also been fined Rs 3,000, according to a news....

By Team PITCH

Marketing Moments
Sourav Ganguly-Fortune fiasco: Was suspension of ad the right move?

Brand custodians opine that it was a sensible decision by the company to halt the ad, given the polarised environment....

By Misbaah Mansuri

Marketing Moments
You don’t need a reason to enjoy ice-cream cake, says...

The company has launched a digital campaign to promote their new flavours Ice-cream brand Havmor has launched a new digital....

By Team PITCH

Marketing Moments
Sensodyne unveils first TV campaign for its toothbrush portfolio

The TVC, created in eight languages, encourages people to choose the right toothbrush for their oral health Oral health brand....

By Team PITCH

Marketing Moments
Year in advertising: The big movements of 2020

From Ogilvy’s Sonal Dabral to Raj Gupta’s exit from Lowe Lintas, here is a look at some of the key....

By Misbaah Mansuri

Marketing Moments
Farewell to 2020: All that made news this year

As the extraordinary year draws to a close, we look back and bring to you all the big stories about....

By Team PITCH

Marketing Moments
Myntra incurred ad expense of Rs 468 crore in FY20

The net total income of the company was Rs 1718.5 crore in the current fiscal as against Rs 1088.8 crore....

By Javed Farooqui