Tags STORY
Marketing Moments
Cadbury Perk and Alia Bhatt ask people to ‘Take it...

Cadbury Perk encourages consumers to embrace life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’

By Team PITCH

On The Move
Havas Worldwide India bolsters creative team

Appoints Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta as Executive Creative Directors

By Team PITCH

BRAND JOURNEY
IPL is key for mass media digital penetration: B Thiagarajan

In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL....

By Sohini Ganguly

Martech
Google WPP tie-up: A sign of things to come?

This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the....

By Shantanu David

BRAND JOURNEY
‘We have localised Japanese anime & made it relevant to...

Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’....

By Team PITCH

On The Move
The Good Glamm Group's Sukhleen Aneja moves on

Reports say that the company won't hire a replacement for Aneja and instead have Ketan Bhatia and Ankita Bhardwaj leading....

By Team PITCH

BOOKS
DD Purkayastha’s maiden book to be launched in New Delhi...

The launch of ‘Headline: Memoir of a Media CEO’ will be held at IIC, New Delhi

By Team PITCH

Marketing Moments
MasterChow ropes in chef Ranveer Brar as brand ambassador

Over the next 6-8 months, the brand campaign with Ranveer Brar will prioritize building credibility, trust, and relatability among consumers

By Team PITCH

Marketing Moments
Manforce Condoms unveils new campaign #votingvirgin

Campaign urges first-time voters to actively cast votes in the General Elections

By Team PITCH

Marketing Moments
Agilitas Sports Acquires Long Term, Exclusive License of the iconic...

License India & other markets as Agilitas adds its first brand to the portfolio of its consumer business

By Team PITCH