Tags STORY
Marketing Moments
Vi emerges as top brand in week 36: BARC

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75%....

By Team PITCH

Marketing Moments
Surrogate ads to be previewed & certified by CBFC before...

As per the MIB advisory, the rule aims at prohibiting surrogate advertisements....

By Team PITCH

Marketing Moments
The Business of Marketing in the ‘New Normal’

Sanjay Gupta, Marketing Director, India SA & APAC Rides Brand Marketing, Uber emphasizes on the need for marketers to be....

By Sanjay Gupta

Marketing Moments
This year, protecting business, not growth, is the key: Mahesh...

Dr Gupta, Chairman, Kent Ro, tells us why the company continued to advertise during lockdown, about lessons learnt from the....

By Simran Sabherwal

Marketing Moments
Regional language channels account for 57% of overall TV ad...

Average ad volume per day for regional channels has risen by 74% in June compared to April, shows the data....

By pitchteam

Marketing Moments
Mondelez India forays into cake category

Launches Cadbury Chocobakes Choc Layered Cakes Mondelez India, the makers of snacking brands Cadbury Dairy Milk, Cadbury Bournvita, Oreo etc.,....

By pitchteam

Marketing Moments
Pro tips for Publishers to Optimize Ad Revenue

Vishveshwar Jatain, Marketing  Manager, AdPushup lays the case how partnering with an ad revenue optimization platform can help publishers accelerate....

By Vishveshwar Jatain

Marketing Moments
Max Life unveils TVC for ‘Bharose Ka Number’ campaign featuring...

The ad film has been put together by Saatchi & Saatchi Propagate Max Life Insurance Company Ltd has unveiled its....

By pitchteam

Marketing Moments
Keeping The Spirits High

Amar Sinha, Chief Operating Officer, Radico Khaitan highlights the various initiatives the company has taken to engage with consumers and....

By Amar Sinha

FEATURED
Why hyperlocal OOH content is the best bet for brands...

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing....

By Noel D'souza