ooh-advertising

From mirrored floors and 3D illusions to playful storytelling and AR-led activations, August’s outdoor campaigns showed that OOH today is about experiences, not just visibility.

With widespread uncertainty and airport closures ahead of summer holidays, brands across travel, hospitality, luxury auto, retail, and even FMCG have paused campaigns, industry leaders...

Studies show that consumers are 48% more likely to engage with a mobile ad after seeing the same campaign in the real world

Rapport, the OOH division of Interpublic Group, is the incumbent agency for the conglomerate

Using outdoor campaigns to go viral has become a powerful tool for brands to expand their reach and spark meaningful conversations with their audience, say...

Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads

Thanks to IPL and elections, brands are likely to have increased their OOH budget 20-25% this year compared to a normal year, say experts

Industry experts say hyperlocal content will gain more prominence as people are mostly confined to their homes and are venturing out only in the neighbourhood...

The outdoor duties were assigned to OMI, the outdoor agency arm of Laqshya Media Group Tanishq has launched a new OOH campaign marking one of...

A report by Magna Global states that the advertising market in India is expected to grow by +12.5 per cent in 2018. After...