Verve Media has secured the social media mandate for Rasoi Raga

Verve Media, an integrated digital marketing agency, has secured the social media and video content creation mandate for Rasoi Raga.

Under the partnership, Verve Media will manage Rasoi Raga’s social media presence and develop video-led content that translates the brand’s philosophy into compelling digital narratives. The mandate will focus on building a distinctive brand voice, highlighting Rasoi Raga’s culinary storytelling, and crafting immersive content that reflects its unique blend of tradition and modernity across platforms.

Rasoi Raga draws inspiration from the royal rasois of North India, where food was not merely cooked but composed—guided by intuition, memory, and rhythm. Rooted in the belief that cooking is akin to a living raga, the brand seeks to revive time-honoured flavours while presenting them in a contemporary context, without compromising their original essence.

The collaboration aims to position Rasoi Raga as a culturally rich and emotionally resonant food brand in the digital space. Through strategic social media management and high-quality video content, the partnership will focus on deepening audience engagement and amplifying the brand’s narrative around heritage, flavour, and service.

Commenting on the association, Vinay Singh Sangwan, Co-Founder, Verve Media, said, “Rasoi Raga is built on a beautifully Indian insight—that food, much like music, carries rhythm and emotion. Our goal is to translate this philosophy into visual and digital stories that feel authentic, immersive, and culturally rooted, while still resonating with today’s audience.”

Rakesh Kumar from Rasoi Raga added, “We acknowledge our digital media partner Verve Media and its leader Vinay for their strategic clarity, elevated creative craft, and refined execution. Their thoughtful approach to brand storytelling and digital engagement has played a meaningful role in strengthening our brand positioning in the food services industry in a very short span of time. There is a long way to go together.”