Santosh Pawar has joined BigTrunk Communications as Senior Vice President – Business

BigTrunk Communications has announced the appointment of Santosh Pawar as Senior Vice President – Business, a move aimed at strengthening the agency’s growth, partnerships, and market expansion efforts.

Pawar brings over a decade of leadership experience across India’s leading broadcast and entertainment networks. He has held national sales leadership roles at Sun TV Network and Shemaroo Entertainment, and earlier served as Zonal Head – Sales at Zee Entertainment Enterprises. According to a company release, his expertise spans building large-scale advertiser relationships, driving regional and national revenue growth, and navigating complex media ecosystems.

His appointment reflects the increasing convergence of traditional media monetisation and digital, performance-led marketing, as brands look for integrated and measurable solutions across platforms.

Commenting on his new role, Pawar said, “BigTrunk Communications is at an exciting phase of growth where digital solutions are directly impacting business outcomes for brands. I look forward to leveraging my experience in media partnerships and market expansion to help the agency scale its impact and build stronger brand relationships across industries.”

Bharat Subramaniam, Founder and Managing Director of BigTrunk Communications, added, “Santosh’s deep experience in national media sales and advertiser partnerships adds a valuable dimension to our leadership team. His understanding of brand ecosystems and market dynamics will help accelerate our growth and strengthen our partner-led approach across categories.”