Tags STORY
Marketing Moments
Vanish launches new campaign to #VanishTheDifference in children’s uniforms

Aims to ‘Make Uniforms, Uniform Again’ and ensure that a dull uniform never becomes a reason for loss of opportunity....

By Team PITCH

Marketing Moments
Lizol with Actor Vijay Varma launches #TestWhatYouTrust challenge

The challenge asks consumers to test the efficacy of their trusted phenyls

By Team PITCH

On The Move
Reckitt’s Dilen Gandhi appointed MD at Tasty Bite

Gandhi recently stepped down as Reckitt's Regional Marketing Director, Health & Nutrition, South Asia

By Team PITCH

On The Move
Reckitt shifts media account to Wavemaker India

The account, estimated to be worth Rs 1600 crore, was earlier with dentsu

By Naziya Alvi Rahman

Marketing Moments
Reckitt Benckiser Rebrands as Reckitt

The new brand is designed to tell the story of the organisation’s purpose Today the company announces that it has....

By Team PITCH

Marketing Moments
No major impact on ad volumes in news ratings blackout

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and....

By Tasmayee Laha Roy

Marketing Moments
TV advertising in 2020: 10 out of top 20 brands...

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise....

By Team PITCH

Marketing Moments
Music genre sees 2.8 times rise in ad volumes in...

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz....

By Team PITCH

Marketing Moments
Movie genre sees 11% rise in ad volumes in 2020...

As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020,....

By Team PITCH

Marketing Moments
Life without BARC data: Direct market feedback becomes the new...

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers....

By Tasmayee Laha Roy