reckitt

FMCG professional with eight years of global experience to lead brand strategy and innovation in the laundry category.

The campaign’s TVC has been conceptualised by McCann World Group

Gautam Rishi was earlier Global Brand Marketing Director - Harpic & Lysol at Reckitt

Kanika Kalra, Regional Marketing Director - Health, South Asia at Reckitt emphasised the challenges and opportunities brands face in capturing consumer attention

Kanika Kalra was most recently associated with McKinsey & Company as Partner

The campaign film, directed by Anna Joseph, transforms the human body into a canvas of landscapes

Aims to ‘Make Uniforms, Uniform Again’ and ensure that a dull uniform never becomes a reason for loss of opportunity for any child

The challenge asks consumers to test the efficacy of their trusted phenyls

Gandhi recently stepped down as Reckitt's Regional Marketing Director, Health & Nutrition, South Asia

The account, estimated to be worth Rs 1600 crore, was earlier with dentsu

The new brand is designed to tell the story of the organisation’s purpose Today the company announces that it has rebranded as Reckitt. The redevelopment...

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and also during 3 preceding months...

As per the BARC report on ad volumes on television for 2020, digital native advertisers turned to television to capitalise on TV’s reach and viewership...

As per the data, six out of the top 10 brands in the music genre are from Reckitt Benckiser, viz Dettol (2 brands), Lizol, Vanish,...

As per the report, among the top five movie subgenres, Bhojpuri and Kannada films were the new entrants in 2020, while Hindi continued to lead...

Marketers haven’t been shy about spending on news channels in absence of ratings. As per TAM data, top 5 advertisers in the genre were common...

There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers and brands recovered by 33%...

According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a 45% share in 2020

News genre on TV saw 400-plus more advertisers during blackout compared to the period before that ‘No rating Thursdays’ seems to be working just fine...

Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the period helped push ad sales...

Laxman Narasimhan releases a Water Saving Anthem composed by AR Rahman and written by Prasoon Joshi on World Toilet day As a part...

Reckitt Benckiser India, the FMCG multinational has marquee brands namely, Dettol, Mortein, Strepsils, Harpic, among others, in its portfolio. With operations spanning across more than...

With the promise of amazing stain removal, whiter and brighter clothes, Vanish brings a revolutionary formulation inspired by consumer insight Reckitt Benckiser announced...

Reminding the young Indian spectacle wearer of the several embarrassing situations their spectacles have landed them in, Bausch and Lomb India announced the launch of...

~Presents INR 13 crore to improve sanitation conditions and nutrition levels in mothers and children~ Reckitt Benckiser, world’s leading consumer Health...

Harpic, pioneer in toilet cleaning category, today reinforced its commitment for providing universal access to sanitation through its new campaign ‘Make India Toilet Proud’coupled with...