JioStar Group appoints Stephan Bugaj as Senior Vice President – GenAI Content & Technology

He previously served as Chief Creative Officer at Genvid Entertainment

JioStar Group appoints Stephan Bugaj as Senior Vice President – GenAI Content & Technology

JioStar Group has announced the appointment of Emmy Award winner Stephan Bugaj as Senior Vice President – GenAI Content & Technology, as it steps up its focus on building AI-native, next-generation entertainment experiences. The move underscores the group’s commitment to developing intelligent content pipelines, interactive storytelling formats, and scalable creative frameworks that enable faster experimentation and deeper audience engagement.

Bugaj previously served as Chief Creative Officer at Genvid Entertainment, where he co-developed the Massively Interactive Live Event (MILE) format, blending streaming, gaming, and live audience participation. He also led the creation of AI-native creative pipelines and tools for filmmakers and, as creator-showrunner, drove interactive storytelling projects that combined real-time engagement with premium narrative content.

With over three decades of experience, Bugaj is a senior creative and technology leader who has held leadership roles at DJ2 Entertainment, Pixar Animation Studios, Telltale Games, and Hanson Robotics. He is widely recognised for translating emerging technologies into scalable platforms, with expertise spanning AI-driven content systems, adaptive narrative frameworks, digital production pipelines, and immersive media platforms.

JioStar Group has been investing in AI-powered capabilities across its content businesses, including conversational interfaces, second-screen engagement layers, and AI-assisted workflows. Bugaj’s appointment is expected to further accelerate the development of next-generation, interactive formats designed for digital-first audiences at scale.