INNOCEAN renews its global media mandate with Havas Media Network

Following an internal review across key regions for all Hyundai Motor Group brands, INNOCEAN has renewed its global media partnership with Havas Media Network.

Under the renewed mandate, Havas will continue to handle media duties for the Hyundai, Kia and Genesis brands across Europe, the Middle East, Asia Pacific and Latin America. The account will be managed in close collaboration with INNOCEAN’s international teams based in Seoul, Frankfurt, Dubai, New Delhi and Jakarta.

The renewed partnership is focused on the future, with an increased emphasis on data and technology to better link acquisition, conversion and retention strategies for Hyundai Motor Group’s increasingly diverse global customer base.

Commenting on the renewal, Steve Jun, Head of Global Business at INNOCEAN, said  “We are pleased to extend our partnership with Havas Media Network, reflecting our shared commitment to delivering stronger, data-led media performance across key global markets. Together, we will continue to accelerate growth by creating more connected and effective customer experiences for Hyundai Motor Group brands.”

“INNOCEAN and Havas Media Network have a shared commitment to innovation, impact and global excellence at scale,” shared Peter Mears, Global CEO, Havas Media Network. “In extending our storied relationship, we look forward to driving transformative business outcomes through Converged.AI, creating seamless, data-driven media experiences that are as innovative as the Hyundai Motor Group brands we proudly champion.”

INNOCEAN’s renewed global media mandate with Havas Media Network came into effect in January 2026.