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Leo Burnett Mumbai clinches Gold for ACKO ‘Tailor Test’ campaign

Leo Burnett Mumbai clinches Gold for ACKO ‘Tailor Test’ campaign

  • by Team PITCH
  • June 20, 2025

Leo Burnett Mumbai won the top honour at Cannes Lions 2025 for ACKO Health Insurance


ACKO launches AI-generated OOH campaign

ACKO launches AI-generated OOH campaign

  • by Team PITCH
  • February 24, 2025

The campaign has been conceputalised by FCB Group


‘Bringing humour in insurance communication is a change we have brought in the industry’

‘Bringing humour in insurance communication is a change we have brought in...

  • by Simran Sabherwal
  • November 05, 2024

Ashish Mishra, CMO of ACKO, shares how the insurtech company has used humour to break the clutter in a boring category, leveraging celebrity associations, and...


‘Bringing humour in insurance communication is a change we have brought in the industry’

‘Bringing humour in insurance communication is a change we have brought in...

  • by Simran Sabherwal
  • November 05, 2024

Ashish Mishra, CMO of ACKO, shares how the insurtech company has used humour to break the clutter in a boring category, leveraging celebrity associations, and...


Pitch BFSI Marketing Awards 2024: Acko Insurance & PHD Media sweep top honours

Pitch BFSI Marketing Awards 2024: Acko Insurance & PHD Media sweep top...

  • by Team PITCH
  • September 05, 2024

The other key winners include Performics, Techmagnate, Arm, Ethinos, EssenceMediacom & NPCI


ACKO Ropes in R Madhavan as the “Voice of the Customer”

ACKO Ropes in R Madhavan as the “Voice of the Customer”

  • by Team PITCH
  • January 03, 2024

The insurer has curated a series of videos to simplify Insurance specific jargons to common people


Acko onboards Aravind Sampathkumaran as Senior Vice President, Core Products

Acko onboards Aravind Sampathkumaran as Senior Vice President, Core Products

  • by Team PITCH
  • December 13, 2023

He comes from Sun Mobility


Ads that tell stories: How episodic campaigns are setting a new narrative

Ads that tell stories: How episodic campaigns are setting a new narrative

  • by Team PITCH
  • November 07, 2023

Brands are going big on a new narrative style of ads, keeping viewers invested in the storyline and creating great salience for the brand


Best ads of the fortnight: ACKO's Munna Bhai connection, DaMENSCH's 'soft' take

Best ads of the fortnight: ACKO's Munna Bhai connection, DaMENSCH's 'soft' take

  • by Team PITCH
  • October 13, 2023

Our pick of the best commercials between September 15 and 30


Sponsors show trust in news genre despite ratings blackout; here’s why

Sponsors show trust in news genre despite ratings blackout; here’s why

  • by Ruhail Amin & Tasmayee Laha Roy
  • December 21, 2020

Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...


Two months into BARC data blackout: Are news channels happy with no ratings?

Two months into BARC data blackout: Are news channels happy with no...

  • by Tasmayee Laha Roy
  • December 15, 2020

The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting TRPs for both big and...


There is high support & goodwill to ensure BARC currency is respected: Sunil Lulla

There is high support & goodwill to ensure BARC currency is respected:...

  • by Naziya Alvi Rahman
  • December 08, 2020

Lulla, CEO of BARC India, addresses key topics such as TV viewership in the lockdown, the impact...


Over a month into BARC blackout, news genre sees no impact on ad sales

Over a month into BARC blackout, news genre sees no impact on...

  • by Tasmayee Laha Roy
  • November 27, 2020

Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year It was a divided house among broadcasters...


Acko’s campaign #ParkedCarsCanRunFamilies, is a nudge to do the right thing during Covid-19

Acko’s campaign #ParkedCarsCanRunFamilies, is a nudge to do the right thing during...

  • by pitchteam
  • May 11, 2020

The digital campaign demonstrates that savings from not running the car can be used to pay household staff and help run a family in...


Trending

  • HRI announces Jasprit Bumrah as product ambassador for Streax Shampoo Hair Colour

    HRI announces Jasprit Bumrah as product ambassador for Streax Shampoo Hair Colour

    • by Pitch Team
    • December 11, 2025
  • Network Advertising wins creative mandate for Bajaj Consumer Care brands

    Network Advertising wins creative mandate for Bajaj Consumer Care brands

    • by Pitch Team
    • December 11, 2025
  • MMTC-PAMP names Gaurav Nijhawan as Head of Marketing

    MMTC-PAMP names Gaurav Nijhawan as Head of Marketing

    • by Pitch Team
    • December 11, 2025
  • Mark Titus elevated to President – Decorative Business, Nippon Paint India

    Mark Titus elevated to President – Decorative Business, Nippon Paint India

    • by Pitch Team
    • December 11, 2025
VIEW MORE

Marketing Moments

  • Zuno General Insurance launches mass media campaign, ‘Good Drivers Choose Zuno’

    Zuno General Insurance launches mass media campaign, ‘Good Drivers Choose Zuno’

    • by Pitch Team
    • December 12, 2025
  • Axis Max Life’s unveils new protection campaign ‘Bharosa Tum Ho’ Protection Campaign

    Axis Max Life’s unveils new protection campaign ‘Bharosa Tum Ho’ Protection Campaign

    • by Pitch Team
    • December 12, 2025
  • Aamir Khan named the face of Britannia NutriChoice’s new campaign

    Aamir Khan named the face of Britannia NutriChoice’s new campaign

    • by Pitch Team
    • December 11, 2025
  • Tech Giants Unite to Launch Agentic AI Foundation Under Linux Foundation

    Tech Giants Unite to Launch Agentic AI Foundation Under Linux Foundation

    • by Pitch Team
    • December 11, 2025
VIEW MORE

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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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