Tags STORY
Marketing Moments
ACKO Ropes in R Madhavan as the “Voice of the...

The insurer has curated a series of videos to simplify Insurance specific jargons to common people

By Team PITCH

On The Move
Acko onboards Aravind Sampathkumaran as Senior Vice President, Core Products

He comes from Sun Mobility

By Team PITCH

Marketing Moments
Ads that tell stories: How episodic campaigns are setting a...

Brands are going big on a new narrative style of ads, keeping viewers invested in the storyline and creating great....

By Team PITCH

Marketing Moments
Best ads of the fortnight: ACKO's Munna Bhai connection, DaMENSCH's...

Our pick of the best commercials between September 15 and 30

By Team PITCH

Marketing Moments
Sponsors show trust in news genre despite ratings blackout; here’s...

Brands and experts say that they still rely on the news genre as it delivers the right audience in a....


Marketing Moments
Two months into BARC data blackout: Are news channels happy...

The blackout actually turned out to be a sort of breather period in the endless cycles of chasing and flaunting....

By Tasmayee Laha Roy

Marketing Moments
There is high support & goodwill to ensure BARC currency...

Lulla, CEO of BARC India, addresses key topics such as TV viewership....

By Naziya Alvi Rahman

Marketing Moments
Over a month into BARC blackout, news genre sees no...

Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year It was....

By Tasmayee Laha Roy

Marketing Moments
Acko’s campaign #ParkedCarsCanRunFamilies, is a nudge to do the right...

The digital campaign demonstrates that savings from not running the car can be used to pay household staff and....

By pitchteam