Parle Products has launched a new campaign titled, ‘Fab Feel’ for its dark shell cream biscuits, Parle Fab!.

“This campaign aims to position Parle Fab! as the ultimate snack for children that breaks away from the monotony of regular biscuits, offering them a fun and delicious treat,” the company said.

The film is conceptualized and crafted by League Brand Partner and Paperboat films.

Speaking about the campaign, Mayank Shah, Vice-President, Parle Products said,  ‘’Our objective through this campaign is to elevate the Parle Fab! experience beyond being just a biscuit; transforming it into a symbol of joy and excitement for children. We are confident that the animated experience depicted in the TVC will deeply relate with our young audience, evoking a sense of fabulousness and tempting them to snack on the irresistible chocolaty taste of Fab. This campaign represents a small yet significant effort to offer children a fun break from their monotonous routines. Additionally, we aspire to foster stronger connections with our audience through this engaging campaign and deepen Parle's relationship with them.”