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Sridhar Balakrishnan, Group CEO, Duroflex speaks on the brand’s new campaign, the focus on an immersive experience, leveraging synergies between its brands Duroflex and Sleepyhead...
New store offers personalised shopping experience to build a stronger connect with the consumers
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Strategic move aligns with company's shift from family business to corporate model
Kohli, who is the national brand ambassador of the sleep solutions brand, stars in its new TVC
The association with the sportsman will help amplify the message of quality sleep to a wider audience
From Lifestyle to Sunlight, we take a look at ads that have managed to create some noise with their festive communication
Smita Murarka, VP-Marketing, Duroflex says that consumers will look for the fluidity of purchase between brick-and-mortar and online platforms and integrating both will be key...
The Pitch CMO Summit Chennai 2019 will be held at the Taj Coromandel, on Friday, October 4 After Mumbai, Delhi and Bangalore, exchange4media Group is...