Wunderman Thompson South Asia’s creates #FlightsOfImagination film for AirAsia
#FlightsOfImagination is a crowdsourced film shot observing the rules of the lockdown, with many moving visuals that capture the human desire to fly
These are never before times. People all over the world may have not flown physically for more than a couple of months now and yet have they really stopped flying? Long before there were machines, humans have been imagining the possibility of flight, letting our minds take wing and soar. Flying has always had a special fascination for us and we have flown a million times in our minds and hearts before we have taken our first flight. It is this emotion or feeling of flying that became the inspiration for a film for AirAsia, because when you take flights of imagination in your minds when you soar in your dreams when you test your wings of freedom, you are flying, and you have never stopped. Nothing can stop you.
Wunderman Thompson South Asia’s #FlightsOfImagination is a crowdsourced film shot observing the rules of the lockdown, with many moving visuals that capture the human desire to fly. The visuals bring many interpretations to flying and what it means to each of us. And the fun reimagining of flying only punctuates the fact that even as we are grounded, as humans, ‘We never stopped flying’. Edited to tell the story of the timeless human desire to fly and set to music that beautifully weaves many elements of sound design like the flap of wings, the whistle of the wind, birds, swing etc. with the lilting vocals to add personal human feeling to the journey.
Tags : latest-stories AirAsia Priya Shivakumar Wunderman Thompson #FlightsOfImagination