Spring Brand Solutions ropes in Praveen Raj as Creative Partner
Raj will lead the creative and ideation functions and be responsible for raising the overall creative output of the firm
Spring Brand Solutions, the latest venture by Kaizad Pardiwalla and Harshad Hardikar, has brought Praveen Raj on board as Creative Partner. He will lead the creative and ideation functions and be responsible for raising the overall creative output of the firm.
Praveen brings nearly 2 decades of experience specializing in digital advertising. Before Spring, he was Senior Creative Director at The Digital Street and prior to that was leading creative across West & South for Isobar.
Talking about the new venture, Praveen said, "Creating an agency based on the network model has been a dream of mine since 2011. So when Harshad & Kaizad reached out to me with their idea for Spring, I jumped at the chance. They were my mentors at Ogilvy when I was at the beginning of my career, so I know that they are the best at what they do. And I believe the time is right for what Spring is trying to do. I'm thrilled to be part of this team and looking forward to some interesting times!"
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