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zee5

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ZEE5 cuts losses, credits regionalisation for reach

ZEE5 cuts losses, credits regionalisation for reach

  • by Team PITCH
  • August 29, 2025

The company’s annual report for FY25 highlight a shift towards tighter cost discipline in the highly competitive OTT market


ZEE5 promotes Raghuveer Singh to VP – Social Media & Content Marketing

ZEE5 promotes Raghuveer Singh to VP – Social Media & Content Marketing

  • by Team PITCH
  • May 19, 2025

Singh was previously the Director, Social Media & Content Marketing – India & Global


Vikram Chande appointed National Sales Head - Digital at ZEE5

Vikram Chande appointed National Sales Head - Digital at ZEE5

  • by Team PITCH
  • January 06, 2025

Prior to this, Vikram Chande was with Samsung Ads as General Manager & Sales Lead - India


Manish Kalra moves on from ZEE5

Manish Kalra moves on from ZEE5

  • by Team PITCH
  • December 24, 2024

Manish Kalra was recently appointed as Chief Business Officer for Global Markets at ZEE5


ZEE5 elevates Shresth Gupta to Vice President – Marketing (SVOD) for India and Global

ZEE5 elevates Shresth Gupta to Vice President – Marketing (SVOD) for India...

  • by Team PITCH
  • December 13, 2024

Shresth Gupta will lead the launch and promotion of original series and movies in Hindi, Bengali and Marathi


Adhishree Murdia named VP - SVOD Marketing (India and Global) at Zee5

Adhishree Murdia named VP - SVOD Marketing (India and Global) at Zee5

  • by Team PITCH
  • December 09, 2024

Adhishree Murdia has been VP - Brand and Content Marketing at Zee5 since February 2022


‘We’re focused on entertainment, don’t plan to enter sports unless there’s strong ROI’

‘We’re focused on entertainment, don’t plan to enter sports unless there’s strong...

  • by Kanchan Srivastava
  • November 28, 2024

Manish Kalra, Chief Business Officer of ZEE5, spoke to e4m on the OTT landscape, the streaming platform’s plans for continued growth, the FAST channels space...


Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

Raghav Raj Kodesia appointed Head of Scripted Entertainment at Arré Studio

  • by Team PITCH
  • September 03, 2024

Previously, Raghav Raj Kodesia was the Vice President of Hindi Original Content at ZEE5


ZEE5 Unveils “ZEE5 TV, Apna TV” AVOD Brand Campaign

ZEE5 Unveils “ZEE5 TV, Apna TV” AVOD Brand Campaign

  • by Team PITCH
  • April 29, 2024

With a multilingual approach, ZEE5 released promos in Hindi, Marathi, Tamil, Telugu, and Bangla


ZEEL revenue up 20% in Q2 FY24

ZEEL revenue up 20% in Q2 FY24

  • by Aditi Gupta
  • November 10, 2023

Digital platform Zee5 saw a revenue jump of 59%


Customer-first is the core behind new content slate: Manish Kalra

Customer-first is the core behind new content slate: Manish Kalra

  • by Aditi Gupta
  • May 22, 2023

ZEE5’s Chief Business Officer shares the network’s pan-India approach, media and content consumption trends and more


Zee5’s #Rolereversal Campaign Celebrates The Spirit Of Womanhood

Zee5’s #Rolereversal Campaign Celebrates The Spirit Of Womanhood

  • by Team PITCH
  • March 08, 2021

On the occasion of International Women’s Day, ZEE5, the country’s most pre


ZEE5 India elevates Manish Kalra as Chief Business Officer

ZEE5 India elevates Manish Kalra as Chief Business Officer

  • by Team PITCH
  • January 27, 2021

Kalra will now be responsible for overall SVOD and AVOD business, developing the platform and content marketing strategy ZEE5 India has elevated Manish Kalra to...


2020: The year OTT went mainstream

2020: The year OTT went mainstream

  • by Javed Farooqui
  • January 04, 2021

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year...


How mobile has become the marketer’s resilient channel

How mobile has become the marketer’s resilient channel

  • by Team PITCH
  • December 18, 2020

Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth The acceleration of mobile adoption...


ZEE5 looks to launch 35+ Originals in H2 FY21

ZEE5 looks to launch 35+ Originals in H2 FY21

  • by Javed Farooqui
  • December 01, 2020

ZEE5 India Programming Head Aparna Acharekar says the network has big plans for the last week of December After ending the first half of FY21...


ZEE5 partners with XroadMedia to ramp up VoD & social services

ZEE5 partners with XroadMedia to ramp up VoD & social services

  • by Team PITCH
  • November 30, 2020

ZEE5 will put to use XroadMedia’s back-end solution, Ncanto, to provide multiple content discovery, recommendations and personalization...


Tarun Katial resigns as CEO of ZEE5

Tarun Katial resigns as CEO of ZEE5

  • by Team PITCH
  • November 18, 2020

Amit Goenka as the President - Digital Businesses & Platforms will continue to lead ZEE5, along with other digital platforms, said the company Tarun Katial...


Decoding the OTT targeting capabilities

Decoding the OTT targeting capabilities

  • by Team PITCH
  • November 11, 2020

By advertising on ZEE5, brands can reach the right audience, through precise targeting & segmentation capabilities via Infonomix In an advertising campaign, identifying...


Pedigree India’s new ad urges India to ensure stray dogs don’t ever go hungry!

Pedigree India’s new ad urges India to ensure stray dogs don’t ever...

  • by Team PITCH
  • November 10, 2020

The ad film for the campaign has been conceptualized and produced by ZEE5 and the initiative is being supported by DonateKart Pedigree, a brand...


ZEEL bullish on ad revenue growth in Q3

ZEEL bullish on ad revenue growth in Q3

  • by Javed Farooqui
  • November 10, 2020

Speaking to analysts during the Q2 FY21 earnings call, the company also discussed NTO 2.0 impact on...


ZEE5 launches digital campaign for Durga Puja

ZEE5 launches digital campaign for Durga Puja

  • by Team PITCH
  • October 22, 2020

The campaign encourages the audience to celebrate this year’s Durga Puja by paying a tribute to their own mother alongside Maa Durga This Durga Puja,...


Zee5 unveils its new brand campaign 'Atrangi Dekho. Atrangi Raho'

Zee5 unveils its new brand campaign 'Atrangi Dekho. Atrangi Raho'

  • by pitchteam
  • June 04, 2020

‘Atrangi’ celebrates eccentricity of audience choices pertaining to their life decisions and content that they consume ZEE5 has launched its new campaign for their ZEE5...


ZEE5 Global Registers a Huge Surge in Subscription Revenues with their Festive Pack Offer

ZEE5 Global Registers a Huge Surge in Subscription Revenues with their Festive...

  • by pitchteam
  • November 15, 2019

Promotional offer yields three-fold increase in Subscriptions In October, ZEE5 Global had rolled out a special festive offer in select global markets, offering...


Zee5 partners with Kaltura for its cloud TV service

Zee5 partners with Kaltura for its cloud TV service

  • by pitchteam
  • September 25, 2019

Kaltura TV Platform Player also includes native support of advertising insertion and measurement ZEE5 has announced its partnership with video technology provider Kaltura ...


ZEE5 announces strategic partnership with OnePlus for its much-awaited OnePlus TV; Exclusive content in 12 languages to be available at your fingertips

ZEE5 announces strategic partnership with OnePlus for its much-awaited OnePlus TV; Exclusive...

  • by pitchteam
  • September 19, 2019

ZEE5, India’s fastest growing ConTech brand, has entered into a strategic partnership with OnePlus, the global technology company for its upcoming OnePlus TV....


LAQSHYA MEDIA INTRODUCES THE OTT POWERHOUSE - ZEE5, IN MALAYSIA

LAQSHYA MEDIA INTRODUCES THE OTT POWERHOUSE - ZEE5, IN MALAYSIA

  • by pitchteam
  • August 16, 2019

ZEE5 has partnered with Laqshya Media Group to launch and execute an on-ground promo activity, targeting Tamil audience residing in Malaysia. This campaign...


ZEE5 transcends borders to #ShareTheLove with Pakistan and Bangladesh

ZEE5 transcends borders to #ShareTheLove with Pakistan and Bangladesh

  • by pitchteam
  • January 15, 2019

Three months after its soft launch across 190+ countries, digital entertainment platform 


Amplifying its presence overseas, ZEE5 announces global tie-up with NetRange

Amplifying its presence overseas, ZEE5 announces global tie-up with NetRange

  • by pitchteam
  • November 09, 2018

A month after announcing its global soft launch across 190+ countries, ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd. (ZEEL), today...


ZEE5 Partners with Publicis Capital for its Global Communication

ZEE5 Partners with Publicis Capital for its Global Communication

  • by pitchteam
  • November 06, 2018

ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd. (ZEEL), has partnered with Publicis Capital to help drive its global strategy. One month into...


LOUDEST.IN & EXCHANGE4MEDIA ANNOUNCE 70 SPEAKERS FOR MUSIC INC.

LOUDEST.IN & EXCHANGE4MEDIA ANNOUNCE 70 SPEAKERS FOR MUSIC INC.

  • by pitchteam
  • June 06, 2018

Music Inc. is India’s largest Music Business marketplace forming an alliance between Brands X Music X Technology Loudest.in, Exchange4media’s first Music Business venture...


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