yatra

Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs

Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing

India’s winning run moved steadily forward on Day 4 at Cannes Lions 2025, with FCB India adding 3 Golds for Lucky Yatra and Ogilvy, Leo...

Rath Yatra's cost-effectiveness in reaching rural, small-town audiences has drawn brands across categories - FMCG, digital payments, insurance, beverage - with purposeful participation, note experts

Profit after tax sees a jump of 845%