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India’s winning streak continues at Cannes Lions 2025 with FCB India’s Lucky Yatra sweeping three Golds today, while purpose-driven work by Ogilvy and Leo India earned two Bronze Lions
Leading the charge was FCB India’s ‘Lucky Yatra’ for Indian Railways, which clinched three Gold Lions across Brand Experience & Activation, Creative Commerce, and Creative Business Transformation categories.
The campaign has now won a total of six Golds and a Grand Prix over the course of four days, having earlier secured two Golds on Day 3 (in Direct and PR) and one Gold on Day 1 (in Outdoor), along with the coveted Grand Prix in PR Category.
Tackling the long-standing issue of ticketless travel, the campaign ingeniously turned train tickets into daily lottery tickets, using the nation's love for luck to drive behavioural change. Through a seamless blend of on-ground and digital execution, "Lucky Yatra" made every valid ticket feel like a winning opportunity, redefining public service engagement.
Dheeraj Sinha, Group CEO, FCB India & South Asia exclaimed, "Winning 10 Lions at Cannes – including a Grand Prix, multiple Golds, Silvers and Bronzes – is a proud moment for all of us at FCB India. What makes it truly special is the diversity of work, across categories, platforms, and client businesses. It’s a reflection of the culture of creativity we’re building—where strategic clarity meets bold storytelling. This isn’t just about awards. It’s about the consistency of thinking and the collaborative spirit that drives us forward.”
India also won two Bronze Lions today in the Brand Experience & Activation category. Ogilvy India won a Bronze lion for its 'Eye Test Menu' campaign for Titan Company Ltd while Leo India won a Bronze lion for its 'Acko Tailor Test' campaign for Acko.
With just one day left in the festival, India’s cumulative metal tally continues to reflect a rich mix of purpose, ingenuity, and cultural insight, demonstrating that when Indian creativity connects with humanity, the world listens.
Total Metal Tally - 31 (9+3+14+5)
Metal Tally Day 4 - 5 ( 3 Gold, 2 Bronze)
Cannes Wins Across Categories on Day 4:
Brand Experience & Activation - 1 Gold, 2 Bronze
Lucky Yatra by FCB India for Indian Railways - Gold
Eye Test Menu by Ogilvy India for Titan Company Ltd - Bronze
Acko Tailor Test by Leo India for Acko - Bronze
Creative Business Transformation - 1 Gold
Lucky Yatra by FCB India for Indian Railways - Gold
Creative Commerce - 1 Gold
Lucky Yatra by FCB India for Indian Railways - Gold
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