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According to the findings of an M&E report, Hindi, however, still commanded a 44% share of total viewership, solidifying its position as the leading language...
This was much higher than the India-Pakistan match, which touched 2.9 crore peak concurrency
At the e4m Connected TV conference, Shashi Sinha, CEO of IPG Mediabrands India, said a premium panel for CTV measurement is set to provide advertisers...
Industry experts attribute the decline to several factors, including dwindling viewership of non-fiction shows across Hindi GECs
Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by the problem of plenty
Experts say it is not just the smaller number of meters but also the slow pace of installation of these meters that makes the whole...
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...
Brands and experts say that they still rely on the news genre as it delivers the right audience in a cost-effective manner It has been...
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series Countering the controversy over criticism that the...
Subscribers will be able to see these changes across all logins and modules post upgrading their versions BARC India has renamed Impressions'000 as AMA'000 i.e....
Television viewership for the tournament reached 31.57 million average impression, making IPL 2020 the most successful season...
As per the BARC data, IPL 13 registered 7.0 billion viewing minutes for 41 matches as compared to 5.5 billion viewing minutes of IPL 12's...