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Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by....
Experts say it is not just the smaller number of meters but also the slow pace of installation of these....
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital....
Brands and experts say that they still rely on the news genre as it delivers the right audience in a....
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series Countering the....
Subscribers will be able to see these changes across all logins and modules post upgrading their versions BARC India has....
Television viewership for the tournament reached 31.57 million average impression, making IPL....
As per the BARC data, IPL 13 registered 7.0 billion viewing minutes for 41 matches as compared to 5.5 billion....
