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At e4m Media Debate on ‘Does India need multiple TV ratings providers?’, Rajiv Dubey, Senior General Manager and Head of....
Industry players discussed the authority of the current ratings system and whether having multiple agencies will cause increased complexities, discrepancies....
Experts say it is not just the smaller number of meters but also the slow pace of installation of these....
As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data....
Profit down 60% to Rs 33.57 crore
However, Sebamed cannot compare HUL’s soaps to washing detergents The Bombay High Court has allowed German personal care brand Sebamed....
Industry experts say there is no difference between the two terminologies in terms of definition, and that there will not....
Industry leaders say BARC’s efficiency should not be questioned solely because some channels have come under the scanner As the....
Seeks recommendations for a ‘transparent and accountable’ system The Ministry of Information and Broadcasting (MIB) has decided to form a....
