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Marketing Moments
IPL 2023: 19 new categories & 95 new brands advertised...

According to the TAM Advertising Report, the top advertisers for this year’s IPL are Sporta Technologies (Dream11.com), K P Pan....

By Team PITCH

Marketing Moments
ZEEL posts Rs 8168 cr as revenue for FY23

ZEE5’s total revenue for the year stands at Rs 741 crore, up 36% compared to the previous fiscal

By Team PITCH

Marketing Moments
BCCI likely to wait for Zee-Sony merger to sell media...

The report also claims there is a possibility that the BCCI may not sell the rights for four years but....

By Team PITCH

Marketing Moments
Pay DTH active subscriber base has 70.70 million in Jul-Sep...

A total of 120,000 new subscribers were added to Pay DTH platforms Pay DTH platforms added 120,000 new subscribers to....

By Team PITCH

Marketing Moments
No major impact on ad volumes in news ratings blackout

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and....

By Tasmayee Laha Roy

Marketing Moments
Bombay HC rules Sebamed can continue claiming their soap is...

However, Sebamed cannot compare HUL’s soaps to washing detergents The Bombay High Court has allowed German personal care brand Sebamed....

By Team PITCH

Marketing Moments
Ex-BARC execs manipulated Telugu & Kannada news genre ratings, exposed...

As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of....

By Team PITCH

Marketing Moments
Network18’s PAT more than doubles to Rs 333 cr for...

The network added that even amidst the absence of BARC ratings, its news biz has continued to grow stronger and....

By Team PITCH

Marketing Moments
'Teri Meri Ikk Jindri' starts January 27 on Zee TV

Aparna Bhosle, Business Head, Zee TV, said that their attempt has been to infuse the love story with as many....

By Team PITCH

Marketing Moments
Truth is a scarce commodity these days, says Journalist Vir...

The senior journalist shares his views about television news with Kailashnath Adhikari, MD, Governance Now, during the Visionary Talk series....

By Team PITCH