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Marketing Moments
Five key challenges for Indian television industry in 2021

Guest Column: Shailesh Kapoor, Founder & CEO, Ormax Media, examines the road to recovery TV industry will be taking on....

By Shailesh Kumar

Marketing Moments
News genre saw 5% growth in advertising in 2020; cars...

There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers....

By Team PITCH

Marketing Moments
With 39% growth in average ad volume, Q4 turns saviour...

As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth....

By Sonam Saini

Marketing Moments
Honeygate leads to drop in TV ad volume, but print...

Latest data points to ad volumes for ‘Honey’ category dropping by 37%....

By Team PITCH

Marketing Moments
Post-festive AdEx on GECs will see a growth this year,...

Industry leaders are optimistic that the growth momentum will continue post festive season, with December likely to witness high single-digit....

By Sonam Saini