tools

Google’s latest AI tools—Veo, Gemini, and Project Astra—are set to transform marketing by replacing traditional content creation & customer journeys with personalized, AI-driven experiences

Brands are leveraging behavioural data and real-time analytics to achieve maximum engagement; calculate ROI from time-triggered communications

In his four-point outlook for 2025, the YouTube CEO shared his plans to bolster the platform's cultural significance, foster creator economy, invest in AI tools...

Subscription revenue saw a YoY increase of 10%

These new tools and features are part of Meta's ongoing efforts to leverage AI in advertising

Industry heads share AI-powered tools are integral in various aspects of marketing and advertising but the adoption has been measured since clients seek concrete data...

On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving...

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad spaces for small advertisers

Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite it consuming a quarter of...

Dr Gupta, Chairman, Kent Ro, tells us why the company continued to advertise during lockdown, about lessons learnt from the Atta and Bread Maker controversy...