Tags STORY
Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Marketing Moments
Underutilisation of martech tools: Marketers under pressure to cut down...

Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite....

By Team PITCH

Marketing Moments
This year, protecting business, not growth, is the key: Mahesh...

Dr Gupta, Chairman, Kent Ro, tells us why the company continued to advertise during lockdown, about lessons learnt from the....

By Simran Sabherwal