With no official clarity, industry players remain uncertain whether the Bill has been shelved for good or is being reworked behind closed doors
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Zee’s Chief Growth Officer Ashish Sehgal says multiple measurement systems could fragment market, urging stakeholders to strengthen BARC
According to TRAI’s annual report, advertisement revenue recorded marginal increase of 1.6%
The session titled ‘Content: Rise of On-Demand Models’ had four speakers and was moderated by Karan Taurani, VP, Elara Capital Indian over the top (OTT)...
Guest Column: Sunil Lulla, CEO, BARC India, explains how COVID-19 pandemic has highlighted that television is & will continue to cater to what Indians want...