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India’s digital video and OTT market set to more than double to $9.17 billion by 2030: MPA

India’s digital video and OTT market set to more than double to...

  • by Team PITCH
  • January 20, 2026

According to latest MPA report advertising-led models are expected for over 70% of incremental revenue growth over the decade.


Netflix–WBD Deal Could Redraw India’s Streaming and Cinema Landscape

Netflix–WBD Deal Could Redraw India’s Streaming and Cinema Landscape

  • by Team PITCH
  • December 09, 2025

Elara Capital flags pressure on broadcasters, theatres, and mid-sized OTT players as consolidation accelerates


India's SVoD market to grow 30% by 2027 driven by OTT bundling: EY report

India's SVoD market to grow 30% by 2027 driven by OTT bundling:...

  • by Kanchan Srivastava
  • March 28, 2025

JioHotstar likely to be a major driver of this expansion, attracting subscribers with its vast film library and premium sports content, claims the latest EY...


ZEE5 elevates Shresth Gupta to Vice President – Marketing (SVOD) for India and Global

ZEE5 elevates Shresth Gupta to Vice President – Marketing (SVOD) for India...

  • by Team PITCH
  • December 13, 2024

Shresth Gupta will lead the launch and promotion of original series and movies in Hindi, Bengali and Marathi


Is JioCinema’s new subscription plan sustainable?

Is JioCinema’s new subscription plan sustainable?

  • by Aditi Gupta
  • May 06, 2024

Industry is a divided house on Jio’s new offering, with some saying it will disrupt the Indian OTT landscape, while others suggesting the platform will...


Lionsgate promotes Rohit Jain as MD, South Asia & Networks – Emerging Markets Asia

Lionsgate promotes Rohit Jain as MD, South Asia & Networks – Emerging...

  • by Team PITCH
  • December 22, 2020

In his new role, Jain will drive growth across all of Lionsgate’s South Asian businesses and expanding...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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