south

Vinay Subramanyam, Marketing Director, Kellanova South Asia, talks about the brand’s evolving media mix, their marketing strategy, growing role of AI, and more

From muted minimalism to vibrant maximalism, Indian beauty brands aren’t just chasing trends, they’re redesigning the language of the shelf, one bold box at a...

Sridhar Balakrishnan, Group CEO of Duroflex Group, to lead the virtual jury deliberation

Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and is a timely shift

Snehasis Bose takes on the role of Group Chief Strategy Officer for BBH India

Cricket commands 85% of the Rs 16,000-crore industry, says the GroupM ESP report

The campaign has been conceptualised and executed by Leo India

Driven by the success and impact of hits like Pushpa 2 and Kalki, top stars like Allu Arjun, Jr NTR, Ram Charan and Yash now...

The campaigns feature Sharvari and Vedang Raina in separate films

Despite a 10% and 8% degrowth in ad volumes for Telugu and Malayalam, South India's overall share of print ad volumes saw only a marginal...

FMCG, beauty, technology and tourism are key brand categories partnering with influencers to drive awareness and engagement in the southern states of India

A razor-sharp grasp of minuscule cultural nuances and dedicated fan communities make Instagram influencers from South India highly popular among national and regional brands

Robust infrastructure & growth of transit media flavoured with local cultures and quirks is driving OOH in the southern metros and beyond, share industry players

Robust infrastructure, tech integrations and AI-powered dynamic creatives are expected to propel the growth of DOOH in the region

Sandeep Dutta was formerly the India Business Lead at Accenture

Adland experts discussed what sets South Indian markets apart from their North counterparts at the e4m Pride of India Summit held in Chennai on January...

Amitesh Rao joins from McCann India where he was Executive Director - North and West Operations

Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by...

Guest Column: Gautam Mehra, Chief Data & Product Officer- dentsu (APAC) & CEO- dentsu Programmatic, SA, explains how the 2020 decade seems to be all...

With the South being a key market for brands, the collaboration between four major South news media publishers gives brands a credible & high reach...

Conceptualized by Street Talk, the global sports company teams up with three women mountaineers for an OOH...

The Summer Different convoy will travel through South Africa’s nine provinces to shine a spotlight on some of the spectacular parts of the country South...

Siddharth Jain, SVP and MD South Asia, will be leaving WarnerMedia International has unveiled its new-look India, Southeast Asia and Korea organization and leadership, strengthening...

The channel will host varied content right from music, unscripted celebrity content, animation, news to lots more Rana Duggubati...

Samantha will be seen in two new campaign films around fitness and beauty Oziva has roped in the South actor Samantha Prabhu Akkineni to represent...

Pegged at a US$70 plus billion-mark, e-gaming is currently one of the fastest growing categories in content consumption and industry size in Asia;...

Uber today launched a new marketing campaign, ‘Safer For Each Other’, to underscore that safety, too, can spread if each rider sanitizes their...

Destination NSW today releases its list of top NSW travel experiences, 213 Ways to Reboot 2020 in NSW, so travellers can make the...

POGO, India’s leading homegrown kids’ entertainment channel, has partnered with public service broadcaster Doordarshan to simulcast ‘Chhota Bheem’, on DD National. The hugely...

Uber, the world’s largest on-demand mobility company, tied up with cleantech startup Chakr and Delhi Street Art for a unique graffiti and street art show...

Durex, the world’s #1 sexual wellbeing brand today, forayed into the flavour condom segment with the launch of three unique flavours – Bubble...

Veet ropes in Bollywood star, Kartik Aaryan as Brand Ambassador for Veet for Men Veet®, the world leader in depilatory products, is all...

The exchange4media group presented the second edition of e4m Conclave South last week at the Taj M.G Road, Bangalore. From marketers to media planners, everybody...

The first-ever exchange4media Conclave, South, the regional version of the flagship event by the Group, was held in Bengaluru on December 1, 2017 at Royal...