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15% consumers enhance their user experience through virtual assistants: Kantar report

by Sohini Ganguly
April 25, 2024

According to Soumya Mohanty, Managing Director & Chief Client Officer- South Asia, Insights Division, Kantar, less than 1% of ads get tested due to lack...

Consumer's decision journey is like a feedback loop: Soumya Mohanty

by Sonam Saini
February 05, 2024

Soumya Mohanty, Managing Director & Chief Client Officer - South Asia, Insights Division, Kantar, was speaking at the e4m India Brand Conclave 2024