The WPL franchise teams up with the skincare brand to boost player comfort, fan engagement and community-focused self-care initiatives
Founder-led film shifts focus from flashy claims to the real process of making effective products
Multi-platform rollout highlights sensitive-skin positioning and study-led product formulation
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With trust seemingly shifting from editorials to individual voices, media planners say it is time to add value through information via genuine advocacy and not...
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A volatile mix of heightened consumer awareness, performance-centric storytelling and a whole lot of marketing muscle is what is fuelling the summer skincare war, say...
ITC Charmis ropes in actress Sanjana Sanghi as the face of the brand who is also seen in their latest TVC ...
WOW Skin Science has announced its association with Bollywood star and climate warrior Bhumi Pednekar. Bhumi is now the brand ambassador for the...
ITC’s leading Cosmetic skincare brand Dermafique is co-designed by Dermatologists & Cellular Biologists with science at its core at ITC’s Life Sciences & Technology Centre....