shradha-agarwal

With trust seemingly shifting from editorials to individual voices, media planners say it is time to add value through information via genuine advocacy and not...

Marketers who want to connect with regional audience should take a leaf from small-town ads that use celebrity faces on everyday items, say industry watchers

The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with 'Manforce'

Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be tabled after the new government...

Campaign urges first-time voters to actively cast votes in the General Elections

The brand addresses the issue of fake orgasms in women

Industry leaders provide insights into combating problematic ads, emphasizing the crucial role of education, collaboration, and robust quality assurance

With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the way ahead for marketers

Joy Personal Care has developed a special range of products for acid attack survivors and to promote this they have associated with the movie Chhapaak...