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Google's June Update Shakes Up Search Rankings, News Publishers See 20–50% Traffic Loss

Google's June Update Shakes Up Search Rankings, News Publishers See 20–50% Traffic...

  • by Team PITCH
  • July 16, 2025

Festive season worries grow as marketers face SEO chaos and unpredictable visibility


SEO vs GEO: Are Generative Engines rewriting rules of digital visibility?

SEO vs GEO: Are Generative Engines rewriting rules of digital visibility?

  • by Shantanu David
  • June 02, 2025

Brand experts suggest the need to move beyond SEO and optimize AI summaries; GEO has the potential to level the field but without transparency and...


Google SEO shift: Indian news publishers seek new strategies to host branded content

Google SEO shift: Indian news publishers seek new strategies to host branded...

  • by Kanchan Srivastava
  • February 19, 2025

From new URLs to creating tech-stack on the website, publishers explore ways to amplify branded content/advertorials following Google’s ban on indexing paid content in SEO...


Digital publishers hit hard as Google tightens search policies

Digital publishers hit hard as Google tightens search policies

  • by Kanchan Srivastava
  • February 18, 2025

After AI-overview, Google’s restrictions on indexing of sponsored content for SEO rankings puts publishers at risk of further losing a significant chunk of their revenue


Google core update fallout: Time to rethink SEO strategy?

Google core update fallout: Time to rethink SEO strategy?

  • by Team PITCH
  • September 19, 2024

While small businesses, publishers claim the update benefits larger, established websites, some industry watchers noted that businesses need to stay agile with SEO tactics &...


'Gozoop’s M&A strategy transformed capabilities, bottom lines'

'Gozoop’s M&A strategy transformed capabilities, bottom lines'

  • by Tasmayee Laha Roy Team PITCH
  • September 19, 2024

The agency has achieved a 30% CAGR over the past three years through strategic partnerships and acquisitions


Into the world of Machine Learning-SEO with DigitUp’s Amit Verma

Into the world of Machine Learning-SEO with DigitUp’s Amit Verma

  • by Team PITCH
  • August 09, 2024

The e4m Business Leaders Retreat saw Amit Verma, the co-founder and CEO of DigitUp, diving deep into the mechanism of the ML SEO process


Is SEO indexing the key for marketers in these AI times?

Is SEO indexing the key for marketers in these AI times?

  • by Sohini Ganguly
  • January 31, 2024

Marketers and digital experts say that in a world where Search is driven by AI, brands will need to step up the SEO game but...


Cracking the Code: SEO Strategies for 2024 and Beyond

Cracking the Code: SEO Strategies for 2024 and Beyond

  • by Kamal Krishna
  • January 18, 2024

Guest Column: Kamal Krishna, CEO at MOBILISE unveils the Next Frontier in SEO Strategies


‘McLuhanism’ 2.0 to Deliver ‘Wow’ Moments for  Marketing in 2024

‘McLuhanism’ 2.0 to Deliver ‘Wow’ Moments for Marketing in 2024

  • by Abbey Thomas
  • January 04, 2024

Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader Shifts in 2024


Marketing Trends Set to Define 2024

Marketing Trends Set to Define 2024

  • by Ashish Aggarwal
  • January 04, 2024

Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.


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    • by Pitch Team
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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