Tags STORY
On The Move
Zee Media appoints Sales Heads for North, South & West

Tejas Soni joins as Branch Head – Sales (North), Moumita Ghosh returns as Branch Head – Sales (South) and Darius....

By Team PITCH

Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Marketing Moments
Generative AI: Top e-comm players have a new ‘salesman’ for...

From personalizing shopping experience to predicting product demand and automating recommendations, brands are working hard to enhance consumer experience this....

By Kanchan Srivastava

Marketing Moments
Dentsu considers sale of Tokyo HQ

Media outlets speculate that the building could fetch the company around $2.9 billion Japanese advertising group Dentsu is reportedly considering....

By Team PITCH

Marketing Moments
52% of B2C customers switch brands when they don't get...

Real-time interaction management has become an essential tool for marketers as it captures real-time consumer insights and uses them to....

By Team PITCH

Marketing Moments
Salesforce CMO Stephanie Buscemi steps down, Sarah Franklin to take...

Buscemi departs after almost 7 years with the company Salesforce CMO Stephanie Buscemi has reportedly stepped down. She will be....

By Team PITCH

Marketing Moments
‘We are using AI to understand, learn & interpret data...

Salesforce Presents ‘Moments Made By Marketing: Mayank Shah, Sr. Category Head, Parle Products, tells us how Parle leverages insights to....

By Team PITCH

Marketing Moments
Majority of our re-engagement communication is hyper-personalised: Marzdi Kalianiwala

‘Moments Made By Marketing’ Powered by Salesforce: Marzdi Kalianiwala, Head - Marketing & Business Intelligence, BookMyShow, shares how they interact....

By Team PITCH

BrandTalk
‘Everything we do has to be analyzed & has to...

e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By....

By Simran Sabherwal

Marketing Moments
‘The opportunity that the pandemic opened up for us was...

As part of a special series ‘Moments Made By Marketing' powered by Salesforce, Sachin Kamat, Director, Enrich, highlights how the....

By Team PITCH