.jpg)
Vijay Iyer, Vice President and GM of Flipkart Ads, sheds light on how Flipkart’s advertising arm has rapidly evolved into a strategic pillar for monetisation...
.jpg)
With data being centralized and not distributed, industry observers note platforms like Swiggy and Zepto are giving rise to ‘mini’ walled gardens with the help...
.jpg)
Retail media spending in India is set to grow at 25% CAGR, to an audience that is expected to reach close to 60 million CTV...
The surge in advertising revenues from Amazon and Flipkart in India marks a shift in competitive dynamics in India's digital advertising ecosystem as retail media...
Brendan McCarthy, Chief Marketing Officer at Criteo, spoke to e4m about the importance of personal interaction in the Indian market, the need for standardization in...
Experts share that while tech can streamline operations for retail media, anticipating consumer behaviour & preferences helps brands deliver hyper-personalised experiences to increase engagement
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to...