Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing
Sanjeev Goyle, CEO- OOH & Rural, Rapport, talks about the benefits of taking out-of-home to the non-metros and why sustainable practices are non-negotiable
The account size is estimated to be between Rs 150 crore and Rs 200 crore
Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights on the 'Megh Santoor' campaign...