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Marketing Moments
Cookie phase-out delay: Much-needed breather for publishers to get their...

The delay, say experts, will allow publishers to firm up on the technologies they are going to be using as....

By Shantanu David

Marketing Moments
Why are news publishers losing web traffic now?

India’s leading news publishers got fewer unique visitors in January 2024 compared to January 2023, as per Comscore. Publishers insist....

By Kanchan Srivastava

Marketing Moments
‘Made for Ad’ sites gobbling up big chunk of digital...

These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad....

By Kanchan Srivastava

Marketing Moments
Scrolling up or down: Where is India's digital news business...

As advertisers tightened their purse strings, media players faced a muted growth on their digital platforms in Q124. Veterans from....

By Team PITCH

Marketing Moments
Now, Hindi publishers barring AI & tech firms from using...

Dainik Bhaskar and Amar Ujala have updated terms and conditions banning all tech firms who intend to use their content

By Kanchan Srivastava

Marketing Moments
Now, Hindi publishers barring AI & tech firms from using...

Dainik Bhaskar and Amar Ujala have updated terms and conditions banning all tech firms who intend to use their content

By Kanchan Srivastava

Marketing Moments
Google’s AI Search: Why are digital news publishers wary?

The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a....

By Kanchan Srivastava

Marketing Moments
Newsprint: Publishers seek waiver of customs duty

Newsprint cost has jumped 20 per cent in the past three months due to the Covid-19 pandemic, publishers have reportedly....

By Team PITCH

Marketing Moments
Dainik Bhaskar comes up with 172-page anniversary issue of Shekhawati...

These mega issues help in furthering the trust of advertisers in print media On the momentous occasion of 24 years....

By Team PITCH

Marketing Moments
South Premium Publishers: Winning the regional battle with legacy brands

With the South being a key market for brands, the collaboration between four major South news media publishers gives brands....

By Team PITCH