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Marketing Moments
Programmatic Advertising: Where the future of digital marketing is headed

As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital....

By Shantanu David

Marketing Moments
‘Programmatic advertising promises to bring efficiency at scale’

At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and....

By Tanzila Shaikh

Marketing Moments
Will Programmatic Advertising re-shape Digital Marketing in India?

What makes Programmatic Advertising so promising? Programmatic Advertising is the big leap forward that disaggregates every ad view for sale....

By Nitin Chowdhary