Indian print media made up 19% of the total AdEx pie in the country when compared to a global AdEx....
In 2023, Radio’s AdEx grew by 12%, maintained its market share of 2.3%, and, rang up ad spends of Rs.....
The sector’s AdEx share is expected to stand at Rs 1,047 crore by the end of the year
According to Pitch Madison Advertising Report 2024, Out of Home (OOH) AdEx has reached Rs 4,140 crore
The report will analyse how and where advertising money was spent in the past year, and project the future of....
Industry experts weigh in on the future of 3D OOH in India and the challenges that lay therein