E - PAPER
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As CTV continues to grow, experts say they hope to see more technological advancements that can integrate multiple screens, channels,....
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of....
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible....
AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre....
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for....
