Following a competitive pitch, the partnership now extends to AI-led SEA strategy and execution across more than 150 markets worldwide
the agency will manage the brand’s social media presence along with its performance marketing efforts.
Direct-to-consumer companies are preparing for a new era of sustainable expansion driven by efficiency, retention and smarter customer engagement
From attribution challenges to AI-driven optimisation, 2025 reshaped how brands measure effectiveness and plan for growth in the evolving digital landscape
Full-service digital remit marks new chapter in brand’s online growth strategy as agencies deepen performance and creative collaboration
As digital ad spend climbs, marketers grow sceptical of performance dashboards due to AI opacity, attribution fatigue and ad fraud inflating metrics.
After a breakout 2025, retail media is set to evolve from a performance channel to a strategic core, redefining how brands plan, measure and connect...
How India’s digital-first brands embraced offline retail, rewired media mixes, and turned phygital commerce into the new growth engine
From clicks to conversions, retail media rewrote how Indian brands link advertising to real sales
.jpg)
With the phasing out of cookies, brands are increasingly blending influencer and performance marketing methods for best results, note industry players; ROI metrics are evolving...
DigitUp founder Amit Verma shares his journey of growth, the way ahead for the company, & more
As CTV continues to grow, experts say they hope to see more technological advancements that can integrate multiple screens, channels, formats and help advertisers get...
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as...
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible results, industry players shared
AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does...