The focus is now on compelling storytelling, innovation & adaptation without second-guessing what viewers want, say production heads
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024
Looking back at the year when the ministry initiated changes like bringing OTT under its ambit, capping FDI at 26%, amending CTN ACT of 1995,...
Experts note that the recovery in the digital ecosystem has been V-shaped, setting the stage for big...
Radio industry leaders share insights on the digital innovations they have curated and how brands can benefit from the rise in online integration The pandemic...
In a notification dated November 9, the President has approved the order to bring web films, digital news, etc. under I&B ministry headed by Prakash...