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However, lack of reduction in the 18% GST on advertising services remains a missed opportunity, particularly for SMEs and digital-first brands that operate with constrained...
While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur...
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
A low-down of what players from each of the sectors hope this Budget will deliver
Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework and making tweaks in the...
Sharma described the meeting as ‘very cordial and fruitful’
Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting
Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting
Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from...
In September of this year, Nirma disclosed its intention to acquire a 75% stake in Glenmark Life Sciences
The campaign is titled #GrowthKiUdaan
The tax will be applied not to each value of the bets placed but to the entry amount that users pay
Newsprint cost has jumped 20 per cent in the past three months due to the Covid-19 pandemic, publishers have reportedly claimed in a representation given...
According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to...
If the conversation in the last couple of years leading to the 2019 election in Delhi revolved mostly around slowing down of business. Now, the...