Tags STORY
Marketing Moments
The election report: Has focus on local issues given news...

According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and....

By Chehneet Kaur

Marketing Moments
DD FreeDish Auction: Hindi movies, News & Hindi GEC highest-paid...

Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform

By Sonam Saini

Marketing Moments
FreeDish MPEG-2 auction: News channels shell out Rs 12 cr...

Compared to last year’s Rs 100.35 crore, six news channels have secured slots for a total of Rs 112.25 crore;....

By Sonam Saini

Marketing Moments
Ram Mandir: News channels hike ad rates as advertisers’ interest...

Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response....

By Chehneet Kaur

Marketing Moments
MIB clarifies stand on ‘RLD’, tells BARC to share Respondent...

As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data....

By Team PITCH

Marketing Moments
Ex-BARC execs manipulated Telugu & Kannada news genre ratings, exposed...

As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of....

By Team PITCH

Marketing Moments
Sponsors show trust in news genre despite ratings blackout; here’s...

Brands and experts say that they still rely on the news genre as it delivers the right audience in a....


Marketing Moments
News channels see festive cheer in ad bills

As per industry estimates, festive billings have seen close to 80%-100% recovery.....

By Tasmayee Laha Roy

Marketing Moments
News channels feel the pinch as lockdown-hit SMEs freeze ads...

With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live....

By Tasmayee Laha Roy