According to regional news players, more relevant and relatable information around the upcoming general elections has drawn more audience and....
Manoranjan Grand paid the highest price, Rs 21.25 crore, for a slot on the platform
Compared to last year’s Rs 100.35 crore, six news channels have secured slots for a total of Rs 112.25 crore;....
Officials from news channels say there is a “substantial” growth in advertising rates and there has been an overwhelming response....
As reported by e4m, BARC had asked MIB to clarify if it is supposed to provide broadcasters Respondent Level Data....
As per ARCP's analysis, Venkat Sujit Samrat, former BARC Product Head, gave out specific instructions to cut viewership ratings of....
Brands and experts say that they still rely on the news genre as it delivers the right audience in a....
As per industry estimates, festive billings have seen close to 80%-100% recovery.....
With MSMEs in FMCG, education, BFSI, real estate, retail, etc. being selective with their spends, news channels had to live....