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Industry leaders say WPP's restructuring signals unified leadership and clearly defined client solution leads, makes the process more streamlined, and is a timely shift

The mandate covers media planning and buying, digital strategy, and execution

The mandate was earlier with Madison World

Wonder Cement has partnered with BCCI and was the official umpire partner for IPL

Malhotra has been roped in for the popular advertising campaign 'Yeh Toh Bada Toing Hai'

The Times Network has also announced new roles and elevations for Ranjit Kumar, Padmaja Joshi, Madhavdas G and Nikunj Dalmia

Digital lending firms benefit from better margins they are able to generate compared to other payment and financial services, which allows them to be more...

The CEO-South Asia of EssenceMediacom spoke to e4m Editor Naziya Alvi Rahman on handling the big merger, expanding the agency and the recent win at...

Industry leaders opine that television will continue to grow irrespective of the economy and other hurdles since the medium promises reach and viewership like no...

Orientbell Tiles - a reputed name amongst the tile manufacturers of the country have launched the new Anti-Viral tiles. These tiles are the only tiles...

The campaign reiterates how Paytm upheld its commitment to all fellow citizens in 2020 as the nation enters 2021 India’s leading digital financial services platform...

Ghadi detergent launches first of its kind #BachaavMeinHiSamajhdaariHai awareness campaign in India To encourage health and safety amidst the Covid-19 pandemic, RSPL Group, manufacturers, and...

We are excited to meet you; health, security, and wellbeing are the priority, which is why customers must pre-register at the IKEA India...

The campaign features Bhumi Pednekar and appreciates Corona warriors The year 2020 has been challenging in more ways than one. People world over are still...

Guleria, Director - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), speaks to e4m about trusting print medium, need for personal individual...

The ‘Umeed Ka Jashn’ campaign has been conceptualised and executed by 21N78E Creative Labs Given the upheaval caused by the pandemic and the likelihood of...

ASCI had issued a notice, asking the brand to substantiate the claims. But Kent has decided to withdraw the claim from their ads instead Kent...

As the festival of light approaches, real estate and its ancillary industry in South India are optimistic about the season with spends expected to be...

The campaign by The Womb focuses on the dearth of seats for MBA degrees from ‘good’ universities The pandemic has resulted in a flourishing demand...

Navin Shenoy, Head of Marketing- Youth, Music and English Entertainment, Viacom18 lists three key insights from the MTV Insights Studio study that are relevant to...

With the Coronavirus disease, also called COVID-19, pandemic triggering a lockdown around the globe, Mahesh Chauhan, Founder, Salt Brand Solutions tells us what brands must...

 Future Consumer Ltd, one of the fastest growing FMCG companies in the country has named industry veteran Rajnikant Sabnavis as the new...

Shein, a leading online e-commerce fast fashion brand joins hands with Make a Wish Foundation, an NGO that grants wishes of children with...

~Presents INR 13 crore to improve sanitation conditions and nutrition levels in mothers and children~ Reckitt Benckiser, world’s leading consumer Health...

- Brought to India by BookMyShow, BAZZAR will open shows to the public from November 15, 2018 onwards in Mumbai...