Tags STORY
Marketing Moments
Inshorts and Myntra launch Pictionary campaign for EORS

The experiential campaign has generated over 22 lakh impressions Ditching the usual display ads route, Inshorts and Myntra teamed to....

By Team PITCH

Marketing Moments
Vishal Bhat elevated as Head of After-Sales Services, Volkswagen India

Bhat takes over from P. Ravichandran, who is now responsible for Dealer Development With the focus on nurturing in-house talent,....

By Team PITCH

Marketing Moments
Amazon Prime Video (OTT service) redefines marketing strategies with Mirzapur...

Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the....

By Team PITCH

BrandTalk
‘That online retailers are unbeatable in terms of price is...

BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App Started as Vivek & Co.....

By Simran Sabherwal

Marketing Moments
‘Heed the year that woke us up’

Guest Column: Ajay Mehta, Founder & MD, Interactive Television (iTV) & MD, Kinetic India, says, this is the time to....

By Ajay Mehta

Marketing Moments
'Need to connect with customers on a human level is...

Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian....

By Nafisa Shaheen

Marketing Moments
Colgate ropes in Kiara Advani as its brand ambassador

The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth Colgate-Palmolive (India) Limited has....

By Team PITCH

Marketing Moments
Parachute Advansed Hot Oil inspires women to love winter again...

Conceptualised by VMLY&R, this campaign tells the story of a girl’s fraught relationship with winter With their latest campaign #DearWinter,....

By Team PITCH

BrandTalk
‘Everything we do has to be analyzed & has to...

e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By....

By Simran Sabherwal

Marketing Moments
How to make in-app advertising more attractive for brands

Mobile marketing experts feel that the challenge with in-app advertising is that it is very intrusive and not context-relevant Talk....

By Ruhail Amin