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BK Shankaranarayan, CEO, Viveks, talks about service-centric approach in their latest initiative, Home Serve App Started as Vivek & Co.....
Guest Column: Ajay Mehta, Founder & MD, Interactive Television (iTV) & MD, Kinetic India, says, this is the time to....
Chad Pearce, Vice President Marketing, APAC, Zendesk, discusses the impact of the pandemic on customer behaviour, marketing initiatives in Indian....
The integrated brand campaign showcases how Visible White Toothpaste helps to achieve one shade whiter teeth Colgate-Palmolive (India) Limited has....
Conceptualised by VMLY&R, this campaign tells the story of a girl’s fraught relationship with winter With their latest campaign #DearWinter,....
e4m speaks to Umashan Naidoo, Head - Customer & Beauty, Westside - Trent Ltd., as part of ‘Moments Made By....
Mobile marketing experts feel that the challenge with in-app advertising is that it is very intrusive and not context-relevant Talk....
Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking....
Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically,....
In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the....
