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Marketing Moments
Future Forward: Navigating the Marketing Revolution of 2024

AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre....

By Ritika Raj

Opinion
2023 Top Trends That Delivered Big on ROI

Opinion: Srikant Rajasekharuni, CEO and Co-founder, Red Matter Technologies (RMT) shares insights on navigating trends, innovating strategies, and sustaining growth

By Srikant Rajasekharuni

Opinion
Navigating Influencer Marketing Trends, Transformations, and Triumphs in 2024

Guest Column: Abhishek Vyas, Founder of My Haul Store Explores the Evolving Landscape of Influencer Marketing

By Abhishek Vyas

Marketing Moments
Trends that will dominate marketing in 2021

From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the....

By Misbaah Mansuri

Marketing Moments
Honey Fraud: Will the controversy snowball into a crisis for...

Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of....

By Misbaah Mansuri