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Marketing Moments
How to make in-app advertising more attractive for brands

Mobile marketing experts feel that the challenge with in-app advertising is that it is very intrusive and not context-relevant Talk....

By Ruhail Amin

Marketing Moments
'Agencies will now have to be business-first and not just...

Vinod Thadani, Chief Digital Officer of Mindshare, talks about his journey at the agency, the digital transformation that is taking....


Marketing Moments
Being agile, staying connected & adapting to tech is the...

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs Typically,....

By Nafisa Shaheen

Marketing Moments
Pandemic has changed the way brands work with influencers: Joji...

In a conversation with e4m, George, Co-Founder, GoNuts, talks about how the....

By Ruhail Amin

Marketing Moments
Customer-centric brands understand the power of service recovery

Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research,....

By Piyali Chatterjee

Marketing Moments
IPG Group bags marketing and organizing rights for Singapore T10

Scheduled to be held in the second half of 2021, this will be the first-ever T10 event where both men....

By Team PITCH

Marketing Moments
Flipkart sees Tier 3+ markets as the new frontier for...

Adoption of native languages sees a 2.5x increase from pre-COVID* to the festive* period With the need for social distancing....

By Team PITCH

Marketing Moments
YAAP onboards 20 new businesses, including NPCI, MPL & NITI...

The agency will be responsible for strategy & development, influencer marketing, media buying and social media of these new mandates....

By Team PITCH

Marketing Moments
How mobile has become the marketer’s resilient channel

Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth....

By Team PITCH

Marketing Moments
‘Work from home trends from 2020 are here to stay’

Guest Column: Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink....

By Priyanka Agarwal